See Iconic Taylor Swift Costumes at NYC's Museum of Arts and Design
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Rodgers says that Swift’s representatives came to him with the idea, and then his team helped bring the exhibition to life. Some of the items on display stretch back to before Swift’s mainstream fame, such as a blue dress that Swift wore when opening for country stars Tim McGraw and Faith Hill in 2007. The Museum of the Arts and Design in New York has dedicated an entire floor to exhibiting a hoard of costumes, props, and jewelry worn by Taylor Swift over her decade-plus, Grammy award-winning career. And just as music shapes design — think jazz album cover versus metal album cover — design also codes how we hear music. In an old Xeroxed flyer for a punk show was information on how to absorb those songs; in an iconic ad for Maxell cassette tapes lurked signals about the spirit of rock.
The Store at MAD
Perhaps the biggest mystery of Swift's music video is "Joe's Deli." Although there are a few similarly named restaurants in Los Angeles, none seem to bear the old school sign see in the video. Instead, some think it was created for the video as maybe a nod to Swift's boyfriend, Joe Alwyn, or perhaps the same-name video director. In Taylor Swift's new music video for "Delicate," a magic paper renders the mega-watt star invisible.
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The museum fosters a participatory setting that encourages visitors to directly engage with skilled making, encounter thought-provoking works of art, and gain a deeper understanding of the artistic process. Museum director Tim Rodgers said he wanted the exhibit to showcase how Swift uses visual elements to further her storytelling as much as she does her lyrics. “Taylor Swift is using costumes and props like a vocabulary,” he said. What stood out to me about The show was the atmosphere like no other. For instance, she is regularly among the most-streamed artists on Spotify. Last year, her newest album Midnights made history by taking all 10 of the top spots on Billboard’s Hot 100 list.
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The exhibit hit the city in the days leading up to Swift’s three-night stop at New Jersey’s MetLife Stadium, the latest on her record-breaking Eras Tour. Tickets for the event have been notoriously difficult to get, with some paying thousands of dollars to attend. Christopher Parker is a journalist covering history, conservation, education and other topics. His work has been featured in America magazine, Notre Dame magazine, the Los Angeles Times and the Berkshire Eagle.
The sparkling ensemble from “Bejeweled” (2022), directed by Swift herself, exhibits her creative control and artistic vision. Taylor’s emotional songwriting is the catalyst for the captivating worlds she brings to life on stage and screen through exquisitely crafted costumes, inventive stage design, and imaginative iconography. Swift has discussed the pressures that female musicians feel to constantly alter their public images, and regularly addresses gender norms in her videos, performances, and public appearances.
Taylor Swift’s costumes now on display at NYC’s…
The four-minute clip sees her don personas from an inept break dancer to an inept performance artist, aided by vibrant costuming. The Museum of Arts and Design (MAD) champions contemporary makers across creative fields and presents the work of artists, designers, and artisans who apply the highest level of ingenuity and skill. Since the Museum’s founding in 1956 by philanthropist and visionary Aileen Osborn Webb, MAD has celebrated all facets of making and the creative processes by which materials are transformed, from traditional techniques to cutting-edge technologies. Today, the Museum’s curatorial program builds upon a rich history of exhibitions that emphasize a cross-disciplinary approach to art and design, and reveals the workmanship behind the objects and environments that shape our everyday lives. Swift’s emotional songwriting is the catalyst for the captivating worlds she brings to life on stage and screen through exquisitely crafted costumes, inventive scene design, and imaginative iconography. Available for purchase at madmuseum.org, tickets for the exhibition cost $25 per person and include access to all Museum exhibitions on view.
Here’s how Taylor Swift’s prolific run of albums stacks up against the all-time greats
In the video, the red gown is a showstopper — or, more literally, a wedding stopper. Just look at the reaction to her rumored relationship with The 1975 frontman Matty Healy or the extensive media coverage of The Eras Tour (I've written 22 pieces on Swift for Mashable). "It's all things Taylor here all the time," MAD's director Tim Rodgers told me over the phone.
Taylor Swift album drops have become cultural moments – whether or not you are a fan of her music. Each album in the Swift catalogue seeks to open up new themes, discussion, sounds and ideas, while retaining a sense of familiarity that doesn’t alienate fans. The colors contrast with the black-and-white setting of the video, which fans theorize might be a nod to Swift's lyrics from “Illicit Affairs,” in which she sings about her past lover showing her colors she’s not able to see with anyone else. Swift is running into the rapper's arms wearing a black, high-necked, ruffled gown with puffed sleeves. On fan on X (formerly Twitter) compared the look to a “Victorian mourning dress." As the song transitions to his feature, the two are separated while Swift sits in the rain atop a phone booth, and Malone is distressed on the phone.
There’s a nature preserve trail for hiking and great views as well. From her first Fearless tour to her Eras tour, Taylor Swift’s fans have come up with many traditions during her shows. This all-ages roller-skating party is for anyone who couldn’t get concert tickets on Saturday night.
The Store at MAD offers a curated selection of Taylor Swift merchandise. Fans can find stylish apparel and captivating accessories that capture the essence of Swift’s artistry, allowing them to take a piece of the experience home with them. It's time to go to the Museum of Arts and Design, which opened a costume exhibition highlighting Taylor Swift's Eras. Wrap up in your favorite cardigan, dear reader, and let's take a closer look at the exhibit, open until March 24. Become a member today and get your first month free with code JOINUS.
As Taylor Swift mania takes over New York City, even the NYC Ferry is getting in on the fun. In a Tiktok video, the ferry service unveiled a sign for Taylor that reads “Welcome to New York (NYC’s Ferry Version),” a nod to one of her songs. “Each one of these layers is really working with the basic concepts of art and design, in order to create a bigger broader experience,” he said.
On TikTok, Swifties document their trips to the exhibition for other fans. One video posted by @aabigall13 — whose bio reads "Taylor Swift enthusiast" and contains two Eras Tour dates — opens with the text, "perfect day in NYC" before showing clips of what the exhibit has to offer. The caption reads, "this museum is evveryythinggg!!!" It's garnered over 70,000 likes. In her videos she plays a wide range of characters, transforming herself through costume and subverting female archetypes through storytelling. From May 4 through Aug. 18, SFMOMA will illustrate this truism with an exhibition of visual and technological artifacts, plucked from music’s low orbit. “Art of Noise” comprises more than 800 pieces — among them early listening devices, cutting-edge speakers and iconic album covers — loosely grouped under the heading of design.
Plus, for the many disappointed fans who couldn’t score tickets to one of the stops on the Eras Tour, a trip to the MAD might provide some solace. Most of us don’t refer to the phases of our lives as “eras”—or draw crowds to celebrate those eras. But that’s exactly what Taylor Swift has been doing in stadiums across America. Now, for devoted Swifties with an encyclopedic knowledge of the pop star’s ever-changing styles, a new exhibition is taking the hype to the next level. Overall, if you’re not trying to save up every last penny to afford last-minute tickets to The Eras Tour, a stop at the Taylor Swift exhibit is definitely worth a visit.
This old-school rink opened in 1956 — 33 years before Swift was even born — and the skating floor is the original 2¼-inch maple flooring. Everyone is welcome to make and swap friendship bracelets at Truly LA in the Arts District. You’ll also be able to listen to the complete Swift collection (Taylor’s Version, of course) and enjoy food and drink specials inspired by the tour.
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